Art Direction
3D Design

Best Phones Forever

What happens when two phones stop being rivals and start being friends? You get #BestPhonesForever.

To highlight features that Pixel has and iPhone wishes it had, we created the friendliest competitive ad campaign ever. The series has gained hundreds of millions of views across social platforms and fan engagement continues to rise since launching in June 2023.

Working internally with Google Creative Lab we were able to provide art direction, animation and design support for the in-house team.

Social Content

more adventures await...
Year: 2023

Client: Google

Made with friends at Google Creative Lab

Exec Creatives: Kevin Proudfoot, Robert Wong

Creative Leads: Matthew Carey, Derrick Lee

Writers: Mike Lacher, Matthew Carey

Team Leads: Rachel Benner, Emmet Kim

Exec Producer: Lisa Steiman

Producer: Marissa Eissa

Business Affairs: Júlí Thorstenn

Editors: Eric Harnden, Chris Ocana, Eric Rothman

Art Direction: Lucas Hearl, Eric Harnden

Typography & Design: Derrick Lee

Animation: JR Schmidt, Eric Rothman

3D Artists: Eric Rothman, Lucas Hearl, JR Schmidt

3D & VFX: The Mill (view full credits)

Color: The Mill

Sound: Heard

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