What happens when two phones stop being rivals and start being friends? You get #BestPhonesForever.
To highlight features that Pixel has and iPhone wishes it had, we created the friendliest competitive ad campaign ever. The series has gained hundreds of millions of views across social platforms and fan engagement continues to rise since launching in June 2023.
Working internally with Google Creative Lab we were able to provide art direction, animation and design support for the in-house team.
Made with friends at Google Creative Lab
Exec Creatives: Kevin Proudfoot, Robert Wong
Creative Leads: Matthew Carey, Derrick Lee
Writers: Mike Lacher, Matthew Carey
Team Leads: Rachel Benner, Emmet Kim
Exec Producer: Lisa Steiman
Producer: Marissa Eissa
Business Affairs: Júlí Thorstenn
Editors: Eric Harnden, Chris Ocana, Eric Rothman
Art Direction: Lucas Hearl, Eric Harnden
Typography & Design: Derrick Lee
Animation: JR Schmidt, Eric Rothman
3D Artists: Eric Rothman, Lucas Hearl, JR Schmidt
3D & VFX: The Mill (view full credits)
Color: The Mill