Gemini is a cryptocurrency exchange, wallet, and custodian that makes it simple and secure to buy, sell and store digital assets. As they experienced rapid growth and scale; Gemini came to us to help them create an internal identity and streamlined onboarding experience for new employees.
The task was to create a system that reflects the company culture and internal space theme without neglecting the existing logo. The visual language we created is centered around retro-future space. We created a badge system with the current logo while creating a new visual language through illustration, typography, color, and animation.