Color
For the internal color we chose a High Viz Orange which is the direct compliment of the external facing Gemini Cyan. The orange also ties into the companies internal space theme as it is commonly used by NASA for astronaut flight suits.
Employee NFTs
One of the first companies to create generative NFT badges unique to each employee. Gemini is a leader in the crypto & blockchain space, so it was important to introduce new employees to the technology first hand – by minting an NFT. For many of the employees, this would be their first interaction with a blockchain, so we created a step-by-step guide to walk them through the process.
We deconstructed the logo down to its core shapes to create a generator that allows employees the ability to randomize pattern and color. The pattern also serves as part of the design language, echoing the principles of cryptography and encryption.
We deconstructed the logo down to its core shapes to create a generator that allows employees the ability to randomize pattern and color. The pattern also serves as part of the design language, echoing the principles of cryptography and encryption.
