Branding

Logo Design
3D
Animation

Google — JUMP VR

In collaboration with Google Creative Lab, we were tasked with creating an identity for the launch of a new stereoscopic 3D camera rig called Jump. The Jump rig is part of the Google VR ecosystem and can shoot and stitch together perfect 360° footage for an immersive VR viewing experience. Lad created the logotype and explored how the mark could live and move in 3D space.

Credits
Year: 2015

Client: Google

Agency: Google Creative Lab

3D & Art Direction: Lad Studio

Logo Design: Lucas Hearl

Creative Lead: Koen Malfait

Branding: Matt Delbridge

Team Lead: Nooka Jones

Production: Lisa Steiman

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